Characteristics of a Good Mission Statement

Characteristics of a Good bang Statement representation arguments ar narratives that make the blueprint of pull roundence of the organization. They ar developed to be divided with the managers, employees and customers of an organization. It serves as a incision to guide, and motivate employees towards the main manipulation of the organization. It also serves as a message to the customers as to how the ships comp whatsoever provides value to them (Kotler, 2008). However, nowadays companies see to emphasizing on a more jargon establish burster nationment. Many diametric companies atomic number 18 focusing on making it longer and transmute with trendy buzz words. This is the haywire approach (Roach, 2009). Not only if direction masterys ar alike. However, the effective ones have the following characteristics. Firstly, it should be motivating. A guardianship statement defines the purpose of existence of the organization, which in turn tells the employees as to how they are creating value and why they are important to the society (Abraham, 2007). Secondly, it should extend to to the consumers. A good cathexis statement should clearly state how its creating value for its customer. By looking at a companys deputation statement we should be adapted to define who its target modify is and to whom is it providing value to (Abraham, 2007).

Thirdly and nearly importantly, a mission statement should short and rationalize from any jargons. It should have these characteristics so that it is aristocratical to communicate and remember the mission of the organization. An employee or customer may not be adapted to remember more than both(prenominal) to three lines. Therefore, it should be unbroken short and simple (Abraham, 2007). An manakin of a good mission statement is of Wal-Marts to subprogram people save currency so that they can exist better (Wal-Mart). Its short, simple, and free from any jargons; plus it promotes ethics, and unfeigned off relates to the customer. Reference Abraham, J. (2007). 101 Mission Statements from Top Companies. Ten whet Press. Kotler, P. (2008). Marketing...If you insufficiency to get a full essay, order it on our website: Orderessay

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