Lv Audit

Abstract This grass audit repute is for Louis Vuitton. The purpose of doing this is to evaluate the stain rightfulness of Louis Vuitton,both from the customers and firms perspective. As the stack name impartiality is found on dishonor familiarity, (Keller, 2003)the strike off audit is carried out through a surveil intentional tomeasure two components of marker cognition; namelybrand awareness and brand image. In conclusion, it wasfound that the consumer can recall Louis Vuitton and theydo take in the brand. They also render Louis Vuitton as abrand that represents quality, expensive and exclusive andis curious when compared to other brands much(prenominal) as Gucci. This allow will hopefully be suitable to set the strategicdirection for the Louis Vuitton brand. Introduction Louis Vuitton was make in 1854, its earliest inventionsincluded the predilection of shrewd luggage that was prostrate andcould easily stack in railroad carriages. 152 years later,Louis Vuitton is a well-known international fashion labeland its company, LVMH Moet Hennessy - Louis Vuitton,believes it til now stands for the highest quality products. Witha good range of products comprising of leather goods,ready-to-wear, shoes, watches, jewelry, textiles, writinginstruments and accessories, Louis Vuitton flummox brandedthemselves as traditional provided innovative to capture itstar travail market.

Is what it believes in ready? This reportwill judge to measure the brand honor of Louis Vuitton,based on Kellers brand companionship gravel by conducting a brand audit. The leaf weather vane Exploratory: A transition of research procedures were used to obtaintimely and certain information about the knowledge thatexists in the market on Louis Vuitton. In conducting theresearch, both soft and quantitative methods wererequired. Thus, a descriptive research design was used. Asurvey was intentional to measure the brand equity of LouisVuitton. As this brand audit is based on the brandknowledge set (Keller, 2003), the survey aimed tomeasure the level of brand awareness and brand...If you want to demand a full essay, site it on our website: Orderessay

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