Introduction
The Internet has become increasingly popular. The number of Internet users is estimated to yield approximately 300 million by the end of 2002. (http:// www.sohu.com) With widespread acceptance and low-cost entrance, it is changing the worlds economy. Developing pipeline opportunities in the Internet has grown considerably. The impact of the Internet on business is akin to previous innovations that transformed non only whizz business sector but every business sector.(Jaworski and Rayport, 2001) These evidentiary changes in the environment require new approaches to think good-nigh business strategies.
The Internet greatly impacts on the media industry in recent years. In the wake of Internet environment, traditional media argon going through a shakedown. The Internet can combine all the functions of traditional media such as newspaper, magazine, radio and television, as well as offer new functions of e-commerce, distribution and interactivity. on that show up be strong grounds for believing that contemporary media are undergoing particularly dramatic technologically driven change, ...... This will be an era characterized by media interactivity, accessibility and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of competition experience changed in the new economy. Therefore, it is necessary to explore the business strategies of media companies on the Internet. In this essay, iVillage.com and Oxygen.com are chosen to analyze their e-strategies from a customers point of view.
Backgrounds of iVillage and Oxygen
iVillage Inc., established in 1995, is recognized as a starring(p) women media company and the number one source for womens information online. iVillage.
com is unionized into branded communities across multiple topics of high importance to women and offers synergetic services, peer support, content and online access to experts and tailored shopping opportunities. centre areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and...
E-business is preferably new stuff. however, it is getting more and more important sidereal day by day. this nice piece of work gives me a a very good view of E-business and E-commerce. Well Done!!!!!
Well written, well explained. I know a little bit around e-business and this piece really explained a lot of things I did not know. I liked your examples and illustrations.
This piece is def. a 85-90% piece of work.
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