Starbucks Marketing Mix

Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. reservation the right decisions depends on several variables. The purpose of this paper is to picture the four genes of marketing combine and share how Starbucks has implemented an sound and powerful marketing strategy to become the worlds largest coffeeho substance abuse chain.

Marketing Mix Defined

A marketing mix helps an organization simplify the process and help marketing managers drop decisions. The marketing mix is composed of four elements: product, place, promotion, and price (also cognise as the four Ps). The purpose of the marketing mix is to bring in a marketing strategy around a keister group, and focus the strategy to clear a c axerophtholaign that willing persuade, influence and motivate the identified customer (Perreault, Cannon, & McCarthy, 2009).

The first `P of the marketing mix is the product. Product, in this case, refers to some(prenominal) physical products and intangible services. Forethought and research is important to create the right product or service that the target sense of hearing desires at the appropriate time (Perreault, Cannon, & McCarthy, 2009).

The second component is place. This is the location where the product is delivered and can be grease ones palmsd by a consumer.



A business must view the most effective way to distribute its product by developing a supply chain management outline that includes recognizing the best channel partners, warehousing, inventory management, order processing, and transportation (Perreault, Cannon, & McCarthy, 2009).

The third element is promotion. Promoting products is the effort of the marketer to inform and persuade potential customers to purchase the product or service. The organization can choose to use advertisement through different forms of media, sales promotions and salespeople to promote the specific product to the target market. Often the elements are combined to stretch forth the best chance of...

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